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Communication as a Cold War Concept: A View from the Global South
(Academic)
Talk by Prof. Arvind Rajagopal (NYU)
While the idealization of the term communication has a distinctly American provenance, the Cold War period witnessed a new valence to the concept. Communication became a term taken up by scholars as well as by the general public in the U.S., in Western Europe and even in countries like India, although the forms of uptake were different.
Arguing that media studies is a form of American studies, the paper will begin with some of the scholarly debates around the concept in the U.S. and culminate in the satellite television experiment that inaugurated a new era in communication in India, and ask what can be learned by adopting a perspective from the formerly nonaligned global South.
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