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Virginia Tech Richmond Center: Webinar Series: Rebuilding Confidence: Tips for Writing Persuasive Narratives and Social Media Posts to Tell Your COVID-19 Re-Opening Story
(Special Event)
Join us for discussion around marketing in this time of crisis and what approaches to use to help rebuild customer and consumer confidence. We will be joined by Donna Wertalik, Professor of Practice and Director of Marketing Strategy & Analytics in the Virginia Tech Pamplin College of Business and Lauren Prociv, VP, Planning Director at The Martin Agency to talk through strategies to share your re-opening story and what changes you have implemented to keep them safe. Come with your own questions for our panelists too!
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