Leveraging the Power of Media: The Shift Toward Positive and Accurate Representations of Native American People
For many decades, the mass media has negatively portrayed the Native American, ranging from stereotypical representations of an entire race to no representation at all.
Through those same media channels, Mary Kim Titla, San Carlos Apache, has worked for over 20 years to bring positive and accurate portrayals of indigenous people to the public at large. Through her direct involvement in the media, Titla serves as an advocate for Native Americans, conveying stories that increase the presence of indigenous people in the media, and do so in a positive light. In addition to this role, she also at times must protect Native people from the media and stories that impinge on cultural traditions. Her sensitivity to such issues has made her a valuable liaison across the cultural boundaries in which she works. Titla strives to educate audiences as to how far Native people have come in getting their voices heard and what issues must still be resolved.
Mary Kim Titla, San Carlos Apache, is a freelance journalist, veteran TV
news reporter, and publisher of Native Youth Magazine.com, an award winning e-magazine that showcases the talents and lifestyles of Native youth in the U.S. and Canada.