1:30pm |
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Trent Distinguished Scholar Lecture
(Special Event)
"The Dancing Mind: How Digital Media is Transforming the Reading Experience for Children and Young Adults." Lisa Holton, Founder and CEO of Fourth Story Media in New York City, will make a presentation to the public in the Fralin Auditorium at 1:30 PM.
Fourth Story Media is a creative studio that integrates traditional books and digital media. In Fall 2009, it launched its first series--a collaborative, interactive fiction series for teen girls called "The Amanda Project" (www.theamandaproject.com). It is a series of mystery novels and a website where girls create their own characters and then participate in the ongoing story. The readers can steer the course of the story based on their contributions.
Prior to launching the new media start-up, Holton was President of Scholastic Trade Publishing and Book Fairs. During her tenure at Scholastic, Holton managed the publication of "Harry Potter and the Deathly Hallows" by J.K. Rowling and initiated and oversaw development of "The 39 Clues." During her watch, Scholastic published an impressive line-up of award-winning and best-selling books including "The Invention of Hugo Cabret," by Brian Selznick, "The Invention of Elijah of Bruxton," by Christopher Paul Curtis, and "Mommy!" by Maurice Sendak.
Before joining Scholastic, Holton ran the Disney Global Children's Books division at the Walt Disney Company, during which she built the Hyperion Books for Children division. She also started "Jump at the Sun," an imprint devoted exclusively to African-American culture and literature.
Holton was Vice President, Associate Publisher and Editor-in-Chief of HarperCollins Children's Books.
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(540) 231-9428