While developed primarily for e-commerce markets, Google Analytics can provide a surprising amount of information about website usage, including navigation to and from the page, user searches, and even the user's browser capabilities. This session will discuss adding Google Analytics code to web pages (and where it is already available) and the different tracking options available. The majority of the workshop will be spent explaining the report sections and how to interpret them in a non-commerce/academic environment. This course is open to all faculty, staff and graduate students.

This short course is being presented in collaboration with University Libraries http://www.lib.vt.edu/
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Location:	3310 Torgersen Hall
Price:	Free
Sponsor:	Faculty Development Institute
Contact:	Ed Schwartz ed.schwartz@vt.edu (540) 231-4975
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